MISSION
Leave this world better than you found it
VISION
We shall establish leadership in whatever we do at home & abroad
CREDO
Serving & striving through strain & stress; doing your noblest, that’s success
COMPANY GOAL
To produce quality goods at optimum cost and market the same at reasonable price so as to achieve total customer satisfaction, fair return for all stakeholders and continued growth for the corporation through sustained innovations

BRAND PROMISE
Responsive, flexible, dependable
CORE VALUES
1. We value our employees, customers, and stakeholders and treat them with respect and dignity
2. We will service our customers without fail
3. We pursue a safer work place
4. We conduct business honestly and with integrity
5. We promote technologies that save water
6. We are good stewards of our company resources
7. We value a strong work ethic and a balanced life
8. We strive to make improvements in all that we do every day
GUIDING PRINCIPLE
In order to achieve the goal, we shall work hard, manage personnel, material, and money in an integrated, efficient and economic manner keeping in view that social responsibility and environmental concerns are equally relevant