Your Customers Demand Water Conservation
Today’s customers want services that reflect their values. Customers vote with their dollars, and they are spending more on sustainable goods and services. This Harvard Business Review article shows 50% of the growth of the consumer packaged goods from 2013 – 2018 came from sustainability-marketed products. Gone are the days when people would be sustainable if it saved them money. They are spending more to be sustainable, and that is especially important for landscape contractors who manage water but are not responsible for paying the water bill.
Cost Of Water Is A Factor
Today a family of four living in San Diego, California, using 150 gallons of water per person per day, is spending around $200 a month for that water. The same is true in Los Angeles and San Francisco. In Santa Fe, New Mexico customers are spending almost $300 and in places like Las Vegas, Nevada, and Phoenix, Arizona, around $70. Overall, across the United States, rates are up 30% in the past seven years. Water costs are rising in many areas of the country faster than any other utility, and there is no end in sight to the increases. The cost of water has reached the point where consumers are paying attention and want to know how to reduce this bill.
More importantly, cities like Salt Lake City, Utah, where a family of four using 150 gallons of water per person per day is spending around $40 per month, the interest in water conservation is high. Last week at the Utah Green conference in Sandy, Utah, the classes on water management and conservation were standing room only. Hundreds of contractors were learning about how they can save their customers water. This was because their customers understand the importance of water conservation. Their customers want conservation.
Water Management Differentiates Your Company From Competition
Landscape maintenance is a highly competitive business. Often the most significant factor in winning a bid is the price. This can be frustrating to contractors who take time to hire, educate, and train qualified employees. Who don’t cut corners when it comes to safety and has proper insurance. Water management is an excellent way to differentiate yourself from your completion. Water management is an opportunity to present and demonstrate the higher overall quality of your team.
Water management and irrigation repairs often come at higher margins than monthly maintenance services. It’s an opportunity to attract customers to your business with competitive maintenance pricing and then win them over with your water management skills. The combination is devastating to your competition.
The cost of water is increasing, and so is the demand for water conservation. This is a perfect situation for contractors to improve their water management offering and, as a result, increase sales and margins. Check back to the blog in two weeks and learn the tools contractors should be used to promote water management services.