Building Profitable Greenhouses: Key Economic Considerations for Success

June 21, 2023 12:00 pm
Kevin Shortel

Division Sales Director – East US & Canada GH/Protected Ag Specialist, Rivulis Irrigation

Whether you are a veteran greenhouse grower or new to the industry doesn’t matter. This webinar is going to unlock some new ideas for building profitable greenhouses. This week’s guest is Kevin Shortel, a 30-year veteran of the Greenhouse industry. Kevin will take us on a dive deep into the essential factors that can make or break your greenhouse venture.

In this webinar, Kevin will guide you through the crucial economic considerations that directly impact your greenhouse’s profitability. Kevin provides invaluable insights and practical tips to ensure a successful and lucrative greenhouse operation, from initial planning and cost analysis to revenue optimization strategies.

During this webinar, you will learn:

  1. How much land is needed for a greenhouse
  2. The amount of water necessary for a greenhouse
  3. What a good irrigation system requires
  4. What components are needed to regulate humidity
  5. Electrical requirements
Kevin Shortel

Division Sales Director – East US & Canada GH/Protected Ag Specialist, Rivulis Irrigation

Kevin has thirty years of sales and product management experience in irrigation and has worked on protected agriculture projects in the US, Mexico and Canada.  He is the former president of the Irrigation Association Greenhouse Nursery Common Interest Group.

In his free time Kevin is part of a group of volunteers in Haiti helping re-establish Protected Agriculture for self-sufficiency. 

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