Cannabis and Water

October 22, 2021 12:00 pm
Jim Lauria

Vice President of Sales & Marketing at Mazzei Injector Company

Cannabis growers as a group are more interested in quality and sustainability than most water managers. Indoor growers have a ton of knowledge about water and nutrients and use the knowledge to their advantage. They are managing indoor cultivation scientifically. They perform at a very high level and have a thirst for more knowledge.

Cannabis grown indoors yields an average value of $112 per square foot (0.1 square meter), according to a report on indoor farming by Agrilyst, well ahead of greens ($64 per square foot) and strawberries ($22). Agrilyst calculated indoor cannabis production to be 9,000 times more productive on a dollar basis than commercial corn production. The Denver University Law Review calculated a return of 22 cents to $6.67 per gallon (3.8 liters) of water from cannabis grown in Colorado, compared to 2 to 3 cents per gallon ROI from potatoes, another of the state’s major crops.

This sets up an interesting discussion about the best use of our most precious natural resource, water. As water gets more scarce, should the water go to those who use it most economically or to those who grow food? Jim Lauria will walk us through the opportunities to take advantage of and the pitfalls to avoid. Please join us to learn from one of water’s most dynamic speakers. 

Jim Lauria


Jim Lauria is a leader in the water treatment field with a proven track record of revenue growth, profit improvement, and new business development. Since graduating with a Bachelor of Chemical Engineering degree from Manhattan College, he has traveled the world benchmarking and documenting the best global water management practices.

Jim lives in San Francisco with his wife, Laurie Lauria, who fills his life with love, laughter, and alliteration.

While living in Hong Kong, Jim did a trains, planes, and automobiles tour of China visiting breweries, oil refineries, and water treatment plants to direct a $45 million investment in Chinese mining operations. In 2004 he provided peer review for the World Health Organization’s publication on drinking water treatment making him a Who’s Who of WHO.

As a writer, Jim has published feature and cover articles for most of the leading water industry publications in the U.S. and many top international magazines. His blog posts have received accolades from all levels of industry and government.

Besides publishing numerous works on water, his book “How to Get Your Money Back From Big Companies”, is an effective and humorous guide to getting restitution for botched customer service and defective products.

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