Guide To The 2023 World Ag Expo®

February 1, 2023 12:00 pm
Jennifer Fawkes
Jennifer Fawkes

Marketing Manager, International Agri-Center®

World Ag Expo® is the largest annual outdoor agricultural exposition, with over 1,200 exhibitors and an attendance of more than 100,000 each year. It is held at the International Agri-Center® in Tulare, California, in the United States, starting on the second Tuesday of February. The U.S. Department of Commerce has officially designated it as an affiliate of the Foreign Buyer Program, which encourages exporting American-made goods. Before its 2001 rename, the event was called the California Farm Equipment Show and International Exposition.

This year it starts on February 14 and finishes on the 16th. This year’s event includes – educational seminars, a new product contest, demonstrations, ag tours, and hundreds of exhibitors of the latest and greatest products for agriculture. There is so much to see. However, it would help if you had a solid strategy before attending to maximize the benefits of the Expo.

In this episode our guest on the Jain Irrigation Training Series is Jennifer Fawkes, the Marketing Manager at the International Agri-Center®. Jennifer has been associated with the World Ag Expo® for many years and will guide us on the best way to take advantage of all there is to enjoy at the Expo.

During this webinar, you will learn the following:

  1. How to attend one of the agricultural tours. These tours include a winery, a nut farm, and a citrus farm, to name just a few.
  2. Where to find all the educational seminars available and how to attend them.
  3. How to win a Toyota Tundra
  4. What a We Believe in Growing scholarship is and how to apply for one.
  5. How to plan your day, to get the most out of the time you attend.
Jennifer Fawkes


Jennifer grew up in California’s Central Valley playing sports and enjoying family camping trips. She graduated from St. Mary’s College with a degree in History and the University of Missouri – Kansas City with a Master’s degree in Education Administration. She returned to California and spent twelve years in the newspaper industry focused on marketing, sales, and audience development. In late 2016, Jennifer accepted the Sponsorship Manager position with the International Agri-Center®. In the Fall of 2017, she moved to the Marketing Manager position with the company. She is currently responsible for the Exhibitor Services team, marketing and communications, media relations, and sponsorship for the International Agri-Center® and World Ag Expo®.

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