Joining Forces: The Rivulis and Jain Merger – A New Era in Irrigation

April 12, 2023 12:00 pm
John Vikupitz

President, North America Business Unit, Rivulis

The merger of Rivulis and Jain Irrigation represents a significant development in the irrigation industry. It brings together two leading companies with a shared vision and complementary strengths, promising to deliver enhanced value to customers, drive innovation, and expand market presence. The potential impact of this merger on the irrigation market is substantial and shapes the future of irrigation with innovative solutions. 

This merger captured the attention of the irrigation industry and promises to bring about significant changes and opportunities. This week my guest is John Vikupitz, President of North America, and we discuss the details of the merger, the reasons behind it, and the potential impact on the irrigation market.

During this webinar, you will learn the following: 

  1. How the merger impacts the products and services offered by Rivulis and Jain 
  2. About any changes in pricing or promotions
  3. If the merger changes the company culture or values 
  4. How this merger impacts the customer experience
  5. What happens to existing contracts or agreements with customers and suppliers


We look forward to seeing you on Wednesday.

John Vikupitz

President, North America Business Unit, Rivulis Irrigation

John leads the Rivulis business in the USA, Mexico and Canada and is responsible for marketing, sales, customer support and business development. John joined the company in July 2022 and is a veteran of the agriculture industry with an extensive focus on water conservation and related technologies.

John has served in various & long-tenured senior commercial and executive positions in leading enterprises. John has led successful initiatives in Product Development, Go-to-Market strategy and pricing optimization. He has extensive experience leading operational improvement initiatives from SAP to Lean Manufacturing implementations. He also established the irrigation industry’s first end-to-end plastic recycling program.

John has a Bachelor of Science degree in agricultural engineering from California State Polytechnic University, an MBA degree from the University of Redlands and has completed several Executive courses in Strategy, Marketing and Change Management.

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