Two of the most well know names in Agriculture today are Steve Malanca and Erik Wilson the cofounders of the My Job Depends on Ag.
One of their goals is to spread the word about how everyone depends on ag, whether thy think so or not. They have been successful in many ways. Their vision, through this grassroots effort, is to show how many people’s lives are related, connected and, most importantly, dependent on agriculture.
Their goal is to illustrate just how massive the fraternity of Ag really is, as well as educate and inform the public with articles, stories, images and more, directly from the farmers, ranchers and other agricultural support businesses, whose daily lives – and livelihoods – are affected every day by agriculture in this country.
They started with a Facebook group in May of 2016, which in the matter of just a few weeks grew to over 20,000 members (we have grown to over 65,000 members as of October 2016), and they began by sharing our stories about how “our jobs depend on ag”. By putting a face with entire agriculture industry chain, they hope the impact of agriculture will be recognized by not just political leaders, but consumers as well. This would make a huge difference to the farmers of California.
During this lunch and learn we are going to hear more about their amazing journey. We will learn how they were able to get so many people behind this message so quickly. How we can keep the message going, and how our lives are impacted daily by ag.