According to the Lawn and Landscape Magazine, by 2060, the U.S. Census Bureau estimates that Latinos will represent almost one-third of the population; that’s 119 million people. This poses a considerable challenge and an opportunity for the landscape industry, which comprises over 35 percent, Hispanic laborers. We need to communicate better with our teams, and even if you have some knowledge of Spanish, you may not know the terms or pronunciation of the irrigation terms.
Join Daniel Martinez and Dave Laybourn to learn how to use terms and phrases in English and Spanish to talk about important water management topics such as soil moisture, water bucket, trigger point, evapotranspiration.
We look forward to seeing you on Wednesday.
Before joining Jain Irrigation, Laybourn was at Olson Irrigation where he was responsible for the go-to-market of an automatic self-cleaning water filter for agriculture. Prior to Olson, he worked at Rain Bird in field sales and product management that included being named on two U.S. patents for drip irrigation. “Agriculture is where I learned about ET (evapotranspiration) and how valuable it is, not only for saving water but also for the best plant health,” said Laybourn. “I look forward to sharing this and other insights with the Enterprise about ETwater technology, which should be their basis for making investments in smart irrigation that deliver financial payback and a return on investment that is often much better than the owner’s core business.” Dave Laybourn has a Bachelor of Science in Mechanical Engineering from Stanford University.
At JAIN ETwater Daniel is responsible for technical support in the field of weather-based irrigation controller and flow meter installation, along with controller hardware and JAIN Unity software training; in-person site walks of irrigation systems; and, troubleshooting or review of irrigation scheduling and smart controller programming. He is bilingual English and Spanish. Daniel has over 17 years of experience in the irrigation Industry, including Controller Programming, Irrigation System Troubleshooting, Wire Tracing and Valve Locating, Pipe Fitting and Valve Repair. He has worked as a consultant for the Community Gardens at Brian Bonamino Park in Riverside, as well as installing smart irrigation controllers for The Grove Community Church in Riverside. Daniel’s irrigation certifications include: