Using Video Marketing For The Landscape and Agricultural Industry

March 11, 2022 12:00 pm
Chris Sabbarese

Digital Marketing & Communications – Corona Tools

According to a report from HubSpot research, more than 50% of consumers want to see videos from brands … more than any other type of content. In addition, 90% of customers also say videos help them make buying decisions.

Fortunately for those of us in the landscape and agricultural industry, video works perfectly for us. Showing what your company does in a video is easy and worth more than almost any other form of marketing.

This week, our guest is Chris Sabbarese from Corona Tools, the North American Digital Marketing and Communications Manager. He is part of a team that produced some of the best videos in the industry. He will share his insight and experience with us to make more and better videos.

In this session, you will learn:

  1. The types of videos to make
  2. Resources needed to make good videos
  3. How to create a social media strategy for your videos
  4. How to measure the success
Chris Sabbarese

Digital Marketing & Communications, CORONA TOOLS

Chris is a marketing, communications and social media strategist for Corona Tools, a leading global brand and manufacturer of quality garden and landscape tools based in Corona, CA since 1928. Joining the organization in 2010, he manages the brand experience with end-users across all forms of digital and print media, website and e-commerce website, and developing digital content to engage, educate and support marketing efforts across the company’s distribution channels.

Prior to 2010, Chris spent 14 years in a product marketing, development and sales with a B2B audio technology firm, working directly with top consumer electronics manufacturers throughout the world. His experience brings a wide range of skills and know-how for bringing new products to market and effectively communicating how they benefit the customer.

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