Why You Really Need A California Agricultural Irrigation Association

July 14, 2021 12:00 pm
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Jim Lauria


Paul McFadden
Paul McFadden

Director of Purchasing at RDO Water

Professional organizations offer networking, education, and career development opportunities to their members. The California Agricultural Irrigation Association offers this and a whole lot more. CAIA helps growers understand they need good irrigation systems and how those systems conserve water for California agriculture. 
In addition, CAIA also provides advocates in Washington to educate lawmakers on water policy to better enable them to enact water legislation that’s positive for California agriculture. If water matters to you or your business you should be involved with CAIA. 

During this webinar, Jim Lauria, Director, and Paul McFadden, Past President  of CAIA will help us understand:

  1. What CAIA does for members, growers, water conservation, and California Agriculture
  2. How it accomplishes these goals
  3. Who should become a member
  4. Why you should become a member
  5. What you can expect at the September meeting
We look forward to seeing you on Wednesday.
Jim Lauria


Jim Lauria is a leader in the water treatment field with a proven track record of revenue growth, profit improvement, and new business development. Since graduating with a Bachelor of Chemical Engineering degree from Manhattan College, he has traveled the world benchmarking and documenting the best global water management practices.

Jim lives in San Francisco with his wife, Laurie Lauria, who fills his life with love, laughter, and alliteration.

While living in Hong Kong, Jim did a trains, planes, and automobiles tour of China visiting breweries, oil refineries, and water treatment plants to direct a $45 million investment in Chinese mining operations. In 2004 he provided peer review for the World Health Organization’s publication on drinking water treatment making him a Who’s Who of WHO.

As a writer, Jim has published feature and cover articles for most of the leading water industry publications in the U.S. and many top international magazines. His blog posts have received accolades from all levels of industry and government.

Besides publishing numerous works on water, his book “How to Get Your Money Back From Big Companies”, is an effective and humorous guide to getting restitution for botched customer service and defective products.

Paul McFadden
Paul McFadden

Director of Purchasing at RDO Water

Paul McFadden, Director of Purchasing at RDO Water, has a strong background in irrigation from his accomplished career in the industry and involvement with many organizations.

With the ever-increasing importance of water in agriculture, finding ways to improve efficiency and use technology to better manage resources is only becoming more and important.

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How The “Right” Irrigation Fitting Saves Water

There are three basic irrigation fittings available, and your selection of the three makes a significant difference in water savings.

Selecting the correct fitting for your particular irrigation project does not seem that difficult until you do a google search. So many fittings and so little time. This drives you crazy because picking the wrong fitting results in callbacks, water waste, and slowdowns on the job. You don’t need any of that, and we are here to help again this week.

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