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IRRIGATION Training Series

THE BIG THIRST Author Charles Fishman Joins JAIN for a Timely Conversation About Water

Charles Fishman is the author of The Big Thirst, One Giant Leap, A Curious Mind (with Brian Grazer), and The Wal-Mart Effect. He is a three-time winner of the Gerald Loeb Award, the most prestigious prize in business journalism, and we are lucky he joins us for an episode of the Jain Irrigation Training Series.

Fishman’s book, The Big Thirst, details how vital water management is to daily existence, and Fishman suggests usage patterns have become outdated and a renewed emphasis on innovation is needed.

Charles encourages all of us to rethink the way we use and value water.  The Big Thirst is required reading for freshmen at over 125 colleges in the United States.

It’s been ten years since Charles published the book The Big Thirst, and he shares some insights on water and his book ten years later.

During this webinar, you will learn:

  1. Why the next ten years will be the most intense and innovative period for water in history
  2. Why everyone needs the best technology to manage water
  3. How and why we need to improve the safety of our water supply
  4. Why incentives are required to motivate people to conserve
  5. How the solution right water, right place, right time works
  6. What the The Big Thirst got right and where it missed

We will also take a look at his most recent book One Giant Leap.  It is about the race to the moon — specifically about the 400,000 people who had to invent and build the technology to get us there. When JFK said, “Let’s go to the moon” — we had no spaceships, no rockets, no space suits, no idea how to even fly to the moon in navigation terms. And we invented all that in just 8 years. Heck, you can’t even build a bridge in America today in 8 years.

We look forward to you joining us for this informative session.

In ONE GIANT LEAP, Charles tells the story of the race to the Moon in the 1960s from a completely original perspective: He introduces us to the ordinary Americans who did the work to get us to the Moon, from factory workers, to the man who figured out how to make the flag fly on the Moon, to the man who engineered the lunar module. ONE GIANT LEAP is full of surprises — from the news that the Moon has a smell, to the central role in the Moon landings played by Playtex, the bra company. It’s a great adventure story, and also a reminder of the kinds of problems Americans can solve when they pull together.
 
For those who want a taste of what going to the Moon was like, Charles wrote 50 short pieces, published every day for 50 days, leading up to the 50th anniversary of the first Moon landing, at Fast Company, the magazine where he has worked since 1996. “50 Days to the Moon” — that’s what the series is called, and it tackles everything from NASA’s original crazy idea to use convicts as astronauts, to the way flying to the Moon led directly to the iPhone your carry with you all day. Those pieces are collected here:
 
When THE BIG THIRST came out, it quickly helped change the conversation about water. Charles’ book is 10 years old this month, and it is now the bestselling book about water in the last generation (second only to CADILLAC DESERT by Marc Reisner). THE BIG THIRST was a different kind of water book — it focused on solutions, on the ways people tackle and fix their water problems, using real stories from around the US and the world. In that way, it is as relevant, as inspiring and as useful as when it was first published.
 

Charles Fishman is the author of The Big Thirst, One Giant Leap, A Curious Mind (with Brian Grazer), and The Wal-Mart Effect. He is a three-time winner of the Gerald Loeb Award, the most prestigious prize in business journalism, and we are lucky he joins us for an episode of the Jain Irrigation Training Series.

Fishman’s book, “The Big Thirst,” details how vital water management is to daily existence, and Fishman suggests usage patterns have become outdated and a renewed emphasis on innovation is needed.

Charles encourages all of us to rethink the way we use and value water.  The Big Thirst is required reading for freshmen at over 125 colleges in the United States.

Charles Fishman

AUTHOR

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