Charles Fishman is the author of The Big Thirst, One Giant Leap, A Curious Mind (with Brian Grazer), and The Wal-Mart Effect. He is a three-time winner of the Gerald Loeb Award, the most prestigious prize in business journalism, and we are lucky he joins us for an episode of the Jain Irrigation Training Series.

Fishman’s book, The Big Thirst, details how vital water management is to daily existence, and Fishman suggests usage patterns have become outdated and a renewed emphasis on innovation is needed.

Charles encourages all of us to rethink the way we use and value water.  The Big Thirst is required reading for freshmen at over 125 colleges in the United States.

It’s been ten years since Charles published the book The Big Thirst, and he shares some insights on water and his book ten years later.

During this webinar, you will learn:

1. Why the next ten years will be the most intense and innovative period for water in history
2. Why everyone needs the best technology to manage water
3. How and why we need to improve the safety of our water supply
4. Why incentives are required to motivate people to conserve
5. How the solution right water, right place, right time works
6. What the The Big Thirst got right and where it missed

We will also take a look at his most recent book One Giant Leap.  It is about the race to the moon — specifically about the 400,000 people who had to invent and build the technology to get us there. When JFK said, “Let’s go to the moon” — we had no spaceships, no rockets, no space suits, no idea how to even fly to the moon in navigation terms. And we invented all that in just 8 years. Heck, you can’t even build a bridge in America today in 8 years.

We look forward to you joining us for this informative session.